There's a commercial for Budweiser Select beer running on television right now that advertises the beer having 99 calories and zero grams of trans fat. The statement, "Step Up to the Next Level," appears at the end of the commercial.
claim: Budweiser Select has less calories and trans fat than other beers.
reason: It has 99 calories and zero grams of trans fat.
Unstated premise: Drinking Budweiser Select will help you lose weight as opposed to drinking other beers.
Also:
claim: Budweiser Select is above the premium level of beers.
reason: It has 99 calories and zero grams of trans fat.
Unstated premise: Drinking Budweiser will raise one's status to the "Next Level," thus making one sexier because of loss of weight from consuming less calories and fat and providing one with a better image.
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3 comments:
I'm going to step out on a limb here and say that most, if not all, beers are trans fat free. And if it's 99 calories per 8 ounces, well that's not all that impressive either.
Most beers are bottled or canned in 12-ounce containers. I don't know if that helps at all.
Right, but sometimes a serving size doesn't match container size. If it's 99 calories per 12 ounces, that's not too bad, but 99 per 8 is less impressive.
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